Thanks for the kind words!

DAM systems are indeed evolving to keep pace with the growing use of rich media across the enterprise. All of us are becoming used to having very strong and intuitive media experiences in our own personal lives – with technology like YouTube, Slingbox, Flickr, etc. – and we are increasingly expecting to have this type of experience at work as well.

Digital Asset Management is naturally on the cutting edge of this evolution, and you’ll see some amazing changes coming in the next year.

To answer your question regarding movie distribution and how DAM will be leveraged in that process, I’ll bring up a few specific areas of opportunity.

1) DAM systems can ease the process of conversion and delivery to different formats and venues. Today much of this process is done through a technical services department, or even through 3rd party vendors. Tomorrow, the business user will decide what assets go to which places, and the “packaging” for those venues will be transparent and automatic. This process will save tens of thousands of dollars a month, or more, for heavy volume content producers.

2) A DAM system ensures that ALL content is managed equally well, which will dramatically increase the revenue opportunities for content producers and distributors. Many companies have created new revenue streams to the tune of millions of dollars, simply by taking different previously used assets “off the shelf” and allowing others to easy search for, request and receive those assets. Its a true pull / on-demand model for a much broader spectrum of content, not just a select few pieces.

3) As content is better managed in the system, more stakeholders will have a greater understanding of their available catalog of content. This will naturally bring more opportunity for the use of those assets, again, either creating new revenue or driving down existing costs.

Thanks again for visiting! Let me know if you have any additional questions!

Best regards,
Andy